Once upon a time, people looked up places to eat in directories or relied on word-of-mouth recommendations from friends, family, and colleagues. The introduction of the Internet gave people a new and faster way to find somewhere to dine. Social media has become one of the most popular ways for people to find out which restaurants are the best. Therefore, it makes sense that social media platforms have begun to influence which are the UK’s most popular restaurants, as well as the most popular restaurants elsewhere in the world.
Social media platforms have replaced Google searches as the top way of finding out about restaurants and things to do when visiting new locations. Tech Crunch offers an interesting statistic supporting this statement, as their statistics show that up to 40% of the Gen Z demographic looks for restaurants on Instagram and TikTok.
Savvy restaurant owners use social media accounts to promote their restaurants, showcase their culinary work, and create a vibe around their business. Some restaurants have millions of views on their Instagram posts and TikTok views, with followers watching their latest updates each time something new is uploaded.
Influencer marketing agency Ubiquitous has compiled a list of the world’s most popular bars and restaurants. Their list is based on TikTok views and the opinions of experts in their team. You can view the full Ubiquitous list here. It is possible to break the list down into locations, such as the most popular restaurants in the US and the most viewed restaurants in Ireland. After Ubiquitous kindly shared their data with The Fruity Tart, we decided to concentrate on the trends in the UK. Here, we look at the UK’s most popular restaurants, according to TikTok.
Top 25: The UK’s Most Popular Restaurants According to TikTok
The Top Five Most Popular UK Restaurants According to TikTok
Now that you have seen the list, you may want to learn more about the top five most popular UK restaurants, according to TikTok.
Nurs-Et, London: The Most Popular UK Restaurant TikTok Account
Topping the list of the most popular restaurant TikTok accounts is Nurs-Et. It is a steakhouse in the Knightsbridge area of London that predominantly serves meat dishes with a Turkish twist. It is set in The Park Tower Knightsbridge Hotel, and live entertainment adds to the atmosphere. Not only is it the most popular restaurant in the UK on TikTok, but it also tops the world list. Videos posted on TikTok by the restaurant have more than 21,600,000,000 views.
Luca, London
Luca is the second-most popular UK restaurant on TikTok and the third-most-popular worldwide, with 11,600,000,000 hits. The London restaurant combines the best of British and Italian cuisines, as the Italian-inspired dishes use fresh, seasonal British produce. The warm, vintage décor inside the restaurant includes brick walls, and a fireside terrace is ideal for alfresco dining. It receives consistently positive reviews from diners and food critics alike.
Firefly, Manchester: The Most Popular Restaurant TikTok Account Outside London
Firefly is a Manchester restaurant that describes itself as an airy hub with greenery and an industrial vibe. They say their food sticks to a culinary heritage while also using new ingredients and implementing innovative techniques. Dishes on the menu are inspired by various international cuisines, and the menu features both sushi and tapas. The music and friendly service add to the restaurant’s atmosphere. TikTok videos of the restaurant have received 5,600,000,000 views.
Lulu Wild, Birmingham
If you are a fan of Chinese cuisine, then one of the top restaurants in the UK to visit is Lulu Wild in Birmingham. Not only is it the UK’s third-most popular restaurant in the UK on TikTok, but it is also among the world’s top ten. With 3,100,00,00 views. The menu offers far more than the typical Chinese restaurants, as there are creative dishes you will find nowhere else.
Tamasha, Nottingham
Are you a fan of tapas-style dining? Do you love Asian food? At Tamasha, you can satisfy your craving for both, as it boasts a menu of Asian-style tapas. Sushi and grilled items inspired by Japanese, Thai, and Indian cuisine are just some dishes you will find on the menu. The Nottingham restaurant has also become famous for its handcrafted cocktails. According to the restaurant owners, their two-level dining room has Instagrammable décor. Also, there is the option to sit outside in good weather. Tamasha’s TikTok videos have received 570,900,000 views.
Where Are the UK’s Most Popular Restaurants?
Interestingly, 18 of the 25 venues on the list of the UK’s most popular restaurants according to TikTok are in England’s capital, London, including number one on the list, Nurs-et. It seems that London is the place to go if you want to experience some of the best food in the UK. In fact, 15% of the restaurants on the full list are in London. The two restaurants on the list in Manchester are Firefly and Khau Gali. The rest are spread across Birmingham, Hertfordshire, Nottingham, North Devon, and Warwickshire.
Is There a Most Popular Type of Restaurant?
You may wonder what people search for when they look up restaurants on Instagram and TikTok, as it reflects the most popular types of restaurants. Often, they identify a specific type of food. Fine dining is the most popular search term; around 22% of the videos watched use this tag. Italian food is the next most popular search.
Do you follow any of the most popular restaurant TikTok accounts, or have you visited any of the UK’s most popular restaurants, according to TikTok? If so, let us know about your experiences in the comments below.